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Built in public · Week one of shipping

What we shipped.

We started building Prime Pro on May 7, 2026. This is what shipped each day since — features you'll see, infrastructure you won't, and the decisions behind both. Here, day by day.

DAY 6 MAY 12 · 2026

The phone now shows what a missed call costs.

  • New hero — watch a missed call play out as you scroll. A halftone phone rings, no one picks up, the cost ticks up in real time. The whole site is now a story, not a pitch.
  • The editorial column tells the story alongside the phone. A live caller card appears next to the ringing phone. When the call is missed, the card flips to a red MISSED stamp.
  • Three-CTA ladder shipped — watch, hear, talk. "Try the demo" plays the on-page mascot. "Have Mark call me" drops you to the call widget. "Book a meeting" lands on the calendar. Three levels of commitment, one moment of clarity.
  • ROI calculator — your numbers, your loss, your payback in days. Three sliders (calls missed, job value, close rate) drive live math. No email gate. You see your number before you commit to anything.
  • Footer now signals what we are: bilingual + Loi 25-aware. A small trust badge on every page — we follow Quebec's Loi 25 and we speak French as a first language, not as a translation.
  • Accessibility: reduced-motion fallback + skip-to-content links. If you've turned off animations in your OS settings, the site shows up as a flat readable document. Screen-reader users get a way to jump past pinned scenes.
DAY 5 MAY 11 · 2026

Mark introduces himself + the booking calendar lands.

  • Mark the mascot — a live, blinking, talking demo on the page. Click to start. Mark blinks, his mouth waveforms when he speaks, his words type out one at a time. Tip chips suggest what to ask. When the conversation finishes, a "Book a meeting" button slides up.
  • Embedded booking calendar — four steps, no redirect. Pick a day, pick a service, watch the AI find slots, fill the form, get the SUBMITTED stamp. You never leave the site.
  • Live activity card — sample-call notifications cycling past. A small side panel cycles the kinds of calls Mark would handle. Mirrors Mark's vibe and gives the page a heartbeat.
  • The environmental signboard — "MISSED CALL = MONEY THAT COULD HAVE BEEN MADE." A pure-CSS hanging signboard with a slight sway and a red LED glow. Sits in the answer scene as the thematic anchor.
DAY 4 MAY 10 · 2026

Cinematic bookends + a 13-item polish pass.

  • Scene 0 cinematic — a five-image slideshow with the brand overlay. Hands · workshop · storefront · main street · phone. Cross-fades on a slow loop. Sets the "this is for a real small business" tone before the missed-call story starts.
  • Founder manifesto bookend — the "why we exist" closing scene. A single paragraph, italic accents, handwritten signature, one final CTA. The closer of the story.
  • 13-item polish audit shipped in one pass. Tagline, scene progress badge, mix-blend-mode color discipline, brand-identity layer — all hand-tuned. The site went from "good draft" to "agency-tier" in a single focused session.
DAY 3 MAY 9 · 2026

The detective board.

  • New scene: case-file view of how Prime Pro actually works. A corkboard of polaroids, sticky notes, newsprint clippings, and red yarn connecting evidence. 21 artifacts, 16 rope connections, all hand-set. Reads like a detective spread you'd find in a magazine — explaining the two products (Voice Receptionist + Website + Bot) in a single layered scroll.
DAY 2 MAY 8 · 2026

Three scenes shipped.

  • The first version of the three-scene narrative — POC out the door. A cinematic intro (street view of a small shop), the missed-call hero, and the answer page. The bones of the story are in.
DAY 1 MAY 7 · 2026

Started building.

  • Vision lock — Apple-style scrollytelling for the AI voice receptionist product. Built in Montréal. One page, multiple cinematic scenes, halftone editorial vocabulary. The decision that everything else builds on.